# Ben Raemer — Senior Creative Director

Freelance and contract creative direction for brands and agencies. Based in NY Metro, Ben works across experiential, retail, and brand environments.

## Practice
Ben develops concepts, strategy, copywriting, graphic design, spatial storytelling, and client presentations. Production and fabrication fluency supports the creative idea through design development and execution. Service capabilities do not imply authorship of every discipline on every project.

## Ways to engage
- Pitch and concept development
- Project creative direction
- Embedded creative leadership
- Creative review and development

## Pages
- [Work](https://benraemer.fyi/work/): selected concepts, experiences, and environments.
- [How I Work](https://benraemer.fyi/why/): creative contribution and ways to engage.
- [About](https://benraemer.fyi/about/): background and working approach.
- [Experience](https://benraemer.fyi/proof/): evidence and range of practice.
- [Resume](https://benraemer.fyi/resume/): career history, education, certifications, and tools.
- [More Work](https://benraemer.fyi/archive/): additional projects by project type and capability.
- [Contact](https://benraemer.fyi/contact/): send the brief, project stage, timing, and support needed. Text is fastest.

## Selected work
- [First Ritual](https://benraemer.fyi/work/first-ritual-branding/): identity system, packaging, and digital applications. Ben's confirmed contribution is identity, packaging, and digital design.
- [Vuse / VELO × McLaren](https://benraemer.fyi/work/vuse-velo-mclaren-activation-strategy/): sponsorship strategy and experience concept.
- [Morgenthal Frederics SoHo](https://benraemer.fyi/work/morgenthal-frederics-soho/): luxury retail strategy and flagship design concept, not presented as a completed installation.
- [Samsung Galaxy S9](https://benraemer.fyi/work/samsung-galaxy-s9-interactive-popup/): modular interactive pop-up and retail experience.
- [Vuse Festival Experience](https://benraemer.fyi/work/vuse-festival-activation-system/): touring activation design, technical development, and installed photography.
- [Microsoft Xbox Innovation Lab](https://benraemer.fyi/work/microsoft-xbox-innovation-lab/): permanent technology showcase and spatial design.
- [BAT Canada](https://benraemer.fyi/work/bat-canada-vuse-velo-vype-fmc/): a collection across retail, festival, hospitality, displays, and accessories, with mixed project stages.

## Experience
15+ years across creative direction, design, and production; 100+ experiential, retail, and branded-environment projects; 50+ luxury retail and visual merchandising programs led during an interim leadership role.

Brand experience includes work developed directly and with agency and production partners. End brands and sponsorship partners should not automatically be described as direct clients. Project-specific contribution is described in the case studies.

## Contact and downloads
- Email: benraemer@gmail.com
- Phone/text: 212-537-6031
- Location: NY Metro
- LinkedIn: https://linkedin.com/in/benraemer
- [PDF resume](https://benraemer.fyi/downloads/Ben-Raemer-Experiential-Creative-Director-Resume.pdf)
- [DOCX resume](https://benraemer.fyi/downloads/Ben-Raemer-Experiential-Creative-Director-Resume.docx)