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Ben Raemer
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Brand

First Ritual

Year

2019

Category

Brand Identity & Applications

Status

Brand identity and application design

First Ritual, Brand Identity & Applications overview
First Ritual wordmark in white, gray, and black across contrasting backgrounds
Identity system. Wordmark across contrasting backgrounds.

01 · The idea

One identity, different scales

First Ritual needed a distinctive identity that felt cohesive across physical and digital touchpoints. Build recognition through a shared wordmark, typography, color palette, and graphic language, with enough flexibility for different applications.

Packaging allowed for detail and closer discovery, while digital applications emphasized clear hierarchy and recognition at smaller sizes.

Printed First Ritual application with layered yellow, cyan, and magenta graphics on black, held on a wooden table
Print application. The graphic language in full color.

02 · My contribution

Identity and applications

I designed First Ritual’s identity system and its packaging and digital applications. In collaboration with Mike Stone.

An identity system and packaging and digital applications. Shown here: the wordmark and a printed brand application.

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