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Ben Raemer

Archive

A quieter index of additional projects beyond the selected case studies: retail, brand environments, product, and collateral work spanning the broader practice. Listed for reference; full write-ups may be added over time.

  • Palazzo at Caesars Palace

    Kering

    Senior creative leadership on a luxury retail and hospitality environment where material, circulation, and atmosphere reinforce brand posture without overt signaling.

    Luxury Retail & HospitalitySpatial strategy & material direction
    Kering Palazzo luxury retail environment, primary view

  • Victoria's Secret Fashion Show

    Victoria's Secret (with Todd Thomas)

    Designed and fabricated custom runway pieces and wings, balancing spectacle, wearability, durability, and camera-readiness under live-show pressure.

    Costume & FabricationCustom piece & wing design
    Victoria's Secret Fashion Show runway piece, full look

  • Canal Street Market

    Canal Street Market (with Barrows NA)

    Original concept design for a multi-tenant NYC market: modular stalls, circulation logic, and a material language that let rotating tenants express themselves inside one coherent identity.

    Modular Retail SystemConcept & modular system design
    Canal Street Market interior, primary view

  • Decorative VM Vases

    Macy's (with Silvestri California)

    A flexible family of decorative VM forms and finishes that visual teams could recombine across windows, focal tables, and in-store displays without the system going flat.

    Visual MerchandisingObject family design
    Macy's decorative VM lineup, full family

  • Mattress Firm Flagship Redesign

    Mattress Firm (with Barrows NA)

    Repositioning legacy retail against DTC mattress startups: clear zoning, intuitive sightlines, graphic storytelling, and a more residential, customer-guided experience.

    Retail RepositioningSpatial strategy & journey redesign
    Mattress Firm flagship redesign, store interior

  • First Ritual

    First Ritual (with Mike Stone)

    Complete identity system for an Amazon-focused incense brand: logo, color, typography, packaging concepts, and practical guidelines a lean founding team could carry forward independently.

    Brand IdentityIdentity & packaging system
    First Ritual packaging system, hero shot

  • Try-It Trivet

    Alessi (with Studio Dror)

    A sculptural tabletop product that folds and flexes into multiple configurations while remaining intuitive, useful, and manufacturable at production scale.

    Product DesignProduct concept & design
    Try-It Trivet product, studio shot

  • Optical & Eyewear Store Interiors

    EssilorLuxottica, Safilo, Kering Eyewear, Marchon, VisionSource (with Barrows NA)

    Scalable optical retail concepts across multiple eyewear organizations: fixture logic, merchandising standards, circulation patterns, and visual systems that flex from neighborhood optometry to premium environments.

    Retail SystemsStrategy & modular fixture design
    Optical store interior concept, primary view

  • Camel Artist Series

    JTI / Camel (with Vault49)

    Layered illustration, expressive color, and tactile detail for a collectible artist-series program built to hold attention in crowded visual environments and reward closer inspection.

    Illustration & Brand CollateralIllustration & art direction
    Camel Artist Series, hero illustration

Looking for the deeper write-ups? Selected case studies live in the main work index.

Back to selected work