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MICROSOFT XBOX INNOVATION LAB
Client
Microsoft Xbox
Category
Branded Environment / Showcase
My Role
Led the design of a permanent showcase environment for Xbox: organized the demo logic, designed the spatial layout and fixture system, coordinated with the AV and infrastructure engineers so the architecture concealed the hardware load, and stayed in the build through production so the finished space matched the intent.
Challenge
One environment had to serve two very different audiences: hands-on technical demos and executive presentations. It also had to absorb heavy AV, networking, and power infrastructure without that infrastructure ever being visible, and stay relevant as hardware generations turned over.
